Give
Yourself A Raise From Week-To-Week With Taguchi Testing
By Adam Tijerina
By Adam Tijerina
How would you like to give yourself a raise each week? I'd be pretty excited about that possibility. How would you like to do it automatically as well? Now we're talking. Tell me how I hear you say.
John Reese or TrafficSecrets.com fame dedicates a whole DVD in his course to testing and tracking. He talks about how many people do not test their marketing and how this is costing you and me money. By not testing and tracking we are just guessing at what works and what doesn't.
When you test you can tell what is making money and what's not. And once you eliminate what doesn't work you will start making more money by using more of what does. When you do this and constantly improve your marketing you can give yourself a pay raise each week.
There are programs that allow you to test multiple variables on your site and sales letters and tell you how much each visitor is worth. This kind of testing is called Taguchi Testing or Multivariate Testing. Once you know how much each visitor is worth you can test more elements of your site to improve your visitor value. Thus, making you more money.
What about split testing?
Many marketers advocate split testing or A/B testing. And this is OK. You will improve your results by split testing. The downside is you have to create two sites, two landing pages, two set of Adwords ads and so on. Then you have to meticulously track each one and make sure you send the same amount of visitors to each site or page and make sure the conditions are exactly the same so as not to invalidate your results.
Why Tacguchi Multivariate Testing is better than split testing
Taguchi Testing allows you to test multiple variables at once all on the same landing page or site. You save time by only having to setup one landing page, one sales letter, or one website. Then you test it all. You're able to concentrate on that one site and make it the best it can be.
The only problem with Taguchi Testing is that most of the solutions are expensive to implement. On the low end you can spend about $500 for a Multivariate Testing program to several thousands for more robust programs. Do a search on Google and you'll see the Adwords ads offering White Papers on Taguchi Testing. When someone is offering a White Paper on a solution, you know it's going to be expensive.
The alternative is doing it the hard way and testing each variable yourself. Most of us are lazy and don't have enough time to do this. Or don't want to make the time to do it even though it will increase your profits tremendously. Money you save on wasted marketing is just the same as money earned.
If you want to increase your profits each week setup a Multivariate Testing program that constantly tests the many variables on your site, tossing out the bad, keeping the good and increasing your visitor value and profits all at the same time.
About the Author:
Discover a low cost Taguchi Multivariate Testing program at
http://www-muvar.com
that automatically improves your site's conversions. You 'set it and forget it' and it takes care of the rest. Give yourself a raise from week-to-week with Muvar.
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